Highlights from PRSA Travel & Tourism 2010: Tom Hoehn, Kodak Eastman, & Johna...
Transcript - JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m here at the Travel and Tourism PRSA Conference with Tom. Tom, will you please introduce yourself? TOM HOEHN: Sure...
View ArticleSocial Media: The New Solitaire?
by Denise Giacin* Flickr Image: The Progressive Lately I’ve been struggling with the social media paradox – is it good or is it bad? I use social media because it encourages me to be, well, social. You...
View ArticlePaid Content vs. Free Content, Apple vs. Google, Web Browsers vs. Apps…as we...
Image: www.aftermathnews.wordpress.com In March 2009 I wrote my first blog post, here on BurrellesLuce Fresh Ideas, about how emerging technologies and platforms were changing the way we consume news –...
View ArticleAre Users Slow to Adopt Mobile Apps?
Image Source: WMPowerUser.com I have an old phone. I know it’s old because I’ve kept it longer than the service agreement I signed when I bought it. I know it’s old because it still has the logo of a...
View ArticleI Want To Live In The Future Too! QR Codes And The Storytelling Experience
Denise Giacin* A few weeks ago I had the pleasure of attending a PRSA-NY book signing at Baruch College/CUNY for Nick Bilton’s new book I Live In The Future & Here’s How It Works. New York Times...
View ArticleMedia Outlets Leverage Mobile Apps
by Carol Holden* For me, it’s official – the world has gone totally mobile. The other night a commercial, on a kids’ cable channel my daughter watches, featured a Grandmother giving her little grandson...
View ArticleEven Santa Can Use Some Good PR and Marketing
At the PRSA 2010 International Conference opening reception, Eric Schwartzman introduced me to Santa’s PR guy, Maj. Brian Martin, deputy chief of staff for communications at NORAD and USNORTHCOM. Ok,...
View ArticleBattles Rage Over Content, as Netflix Changes the Game in the Web TV and...
With the help of Wikipedia, I learned the different types of battles that are fought. If you’ve been following what is going on in the latest turf wars between the cable providers (Time Warner Cable,...
View ArticleCustom Data and the Quest for Online Privacy
Valerie Simon Tomorrow, David Ring, EVP, business development, Universal Music Group; Gerard M. Stegmaier, attorney, Wilson Sonsini Goodrich & Rosati; and Howard Hogan, partner, Gibson Dunn &...
View ArticleMissouri State University PRSSA Day: Media Myths
Last week, I was honored to be a part of Missouri State University’s PRSSA Day as a speaker on social media misconceptions. One of the myths that we discussed was “Social media will soon replace...
View ArticleMarketing through Product Placement in Media/Entertainment Offers No Escape...
Flickr Image: Laughing Squid Most of us escape to some form of entertainment as a way to relax from life’s stresses, whether it’s rocking to our favorite songs or losing ourselves in a movie. However,...
View ArticleIn PR and the Media: August 22, 2011
Local TV Newscasts Expanding (NYT) Rebounding after nearly three years of decline, local news stations are slowly adding staff back into their newsroom mix. But will this expansion be enough to revive...
View ArticleMarketing through the Web: How Information is Power
Kelly Mulholland* Flickr Image: Jeffrey Beall There are three ways consumers use the web: they search, browse and buy. Most organizations increase their site’s traffic by adding searching tools and...
View ArticlePR Tips for Dealing With Digital Journalism from Community Service Public...
In St. Louis, three web managers/editors from local TV, radio and print media outlets discussed how to create web- and social-friendly content. At this Community Service Public Relations Council...
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